<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Orietta Estrada]]></title><description><![CDATA[Digital Marketing Consultant]]></description><link>https://www.orietta.co/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 04 Jun 2026 08:53:51 GMT</lastBuildDate><atom:link href="https://www.orietta.co/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[AEO Is Not SEO: What Mission-Driven Organizations Are Already Behind On]]></title><description><![CDATA[Search Engine Optimization (SEO) ≠ Answer Engine Optimization (AEO). And understanding the difference — and how they work together — is one of the most important things a mission-driven organization can do right now for organic reach and trust.]]></description><link>https://www.orietta.co/post/aeo-is-not-seo-what-mission-driven-organizations-are-already-behind-on</link><guid isPermaLink="false">69f1c9bf24f9d3e5cd7291c8</guid><category><![CDATA[AEO]]></category><category><![CDATA[SEO]]></category><category><![CDATA[AI Search]]></category><pubDate>Wed, 29 Apr 2026 17:49:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4fd1e0_22352aa698f542bc9ec45d7db6d226af~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Orietta Estrada</dc:creator></item><item><title><![CDATA[AI Search Is Rewriting Who Gets Found. Is Your Mission Ready?]]></title><description><![CDATA[AI Search Is Rewriting Who Gets Found. AI-powered search — Google's AI Overviews, ChatGPT search, Perplexity — doesn't match keywords anymore. It reads intent, synthesizes context, and surfaces the source that best answers the question being asked. Is Your Mission Ready? ]]></description><link>https://www.orietta.co/post/ai-search-is-rewriting-who-gets-found-is-your-mission-ready</link><guid isPermaLink="false">69c73985a937958fa7de165b</guid><category><![CDATA[AEO]]></category><category><![CDATA[SEO]]></category><category><![CDATA[AI Search]]></category><pubDate>Tue, 07 Apr 2026 19:40:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4fd1e0_12d4579199bd4710abf27dca7a603f49~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Orietta Estrada</dc:creator></item><item><title><![CDATA[Spring Migration Is Here — Notes from a Patio in Frederick, Maryland]]></title><description><![CDATA[I've been spying a lot from my patio in Frederick, Maryland — the flyovers have been incredible as large flocks of Blue Jays, Grackles, and other blackbirds are shifting locales.]]></description><link>https://www.orietta.co/post/spring-migration-frederick-maryland</link><guid isPermaLink="false">69c5ecf560f0b8e1134f2cf4</guid><category><![CDATA[Birds]]></category><pubDate>Fri, 27 Mar 2026 03:47:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4fd1e0_2e775315c3b1403ca04e660660ce0018~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Orietta Estrada</dc:creator></item></channel></rss>